26 Aug Job Seeking? Build Your Brand on Social Media

Have you thought about how to build your personal brand on social media when job seeking?  What will recruiters find on your Instagram, FaceBook, Twitter, LinkedIn, and other social media pages? Not only is it vital to use Social Media to help locate a new job, but it is also important to use as your online personal branding and marketing tool to showcase your skill set, experience, and accomplishments.

In recent research, 7 in 10 employers (70%) use social networking sites to research job candidates during the hiring process. Nearly half of employers (48%) check up on current employees on social media, and a third of employers (34%) have reprimanded or fired an employee based on content found online.

Additionally, about eight in 10 HR professionals (84%) of SHRM survey respondents said that recruiting job candidates is the primary reason their organizations use social media for recruitment and another 9% plan to begin using social media. 77% of employers use it for increasing employer brand recognition and 71% use it to target job candidates with a specific set of skills.

So what does that mean for job seekers….it’s worth the investment in time and energy to:

• Clean Up Your Social Media
• Create a Digital CV
• Add Links To Highlight Your Project Contributions
• Post and Comment On Articles Relating To Your Industry
• Join Beneficial Groups, Make Connections & Network Through These Free Sites

Accordingly, Jack Kelly, Senior Contributor, at Forbes, there are 6 Ways To Stand Out on Social Media When Searching For a New Job:

1. What Makes You Special. Put together a list of all of your special qualities. These will be the building blocks of defining your brand. When you post online, your specific skills and subject-matter expertise will serve as the message sent out to prospective hiring managers, human resource professionals, recruiters and other people who can help you land a new job. 

2. Build A Mutually Beneficial Network. You need to strategically align with folks on LinkedIn, Facebook, Twitter and Instagram that can contribute toward building a mutually benefiting network. These people should include potential hiring managers, human resources and talent acquisition professionals at the companies you’d like to work with. Find top-tier recruiters who are known experts in your field. Seek out peers at other companies within your niche. 

3. What To Do Online. The best way to start branding yourself is by commenting, sharing, writing posts and articles on LinkedIn. The content should focus on your area of expertise, as you have a lot of knowledge to impart.

4. How’s Your Social Media Footprint? Scour Google to find out what’s being said or written about you. Think of how a hiring manager or human resources professional would view your social media footprint. 

5. Brag A Bit. Share some recent wins, accomplishments and achievements. Write about exciting projects that you’re working on. If you are an expert in your field, seek out online conferences and networking events. Try to become a speaker. 

6. Authenticity Counts. Be open about your goal of finding a new job. Let people know that you’re in the job market and what specifically you want to do next.

Check out the full article posted on August 24, 2020.

Jack Kelly | 6 Ways To Stand Out on Social Media When Searching For a New Job

It’s also important to take advantage of tracking tools.  Another strategy to implement from the marketing pros is to track which of your posts received the most views, likes, and shares. Then you’ll know where to direct your future content efforts. A quick search of the internet will lead you to a variety of free and paid tracking tools.

Now that your social media game is up and running, your job search can go full speed ahead and check out our current job listings at Integrated Staffing.

You can also check out our blog on How to Stand Out in Today’s Competitive Job Market.